The company's algorithm-based technology enables them to filter and display social content regardless of the application and hashtags people are using. CrowdAlbum's "invite-only" mode has over 1000 high-profile partners, including musicians such as Rihanna, Snoop Dogg, and Garth Brooks, as well as professional sports teams like the Detroit Pistons and Portland Trailblazers. The platform helps event organizers identify, understand, and connect with their audience and influencers. Recently, CrowdAlbum was acquired by Spotify, and they continue to build a visual history of the world's events through the eyes of the people who were there.