Goodeed's online platform allows registered users to donate to charities by watching video ads for at least 20 seconds. The company converts advertising budgets from publishers into donations for charities such as World Vision, World Food Programme, UNICEF, WWF, and WeForest. Goodeed was founded in 2014 by Vincent Touboul Flachaire and is based in Paris, France. The website offers users the opportunity to give vaccines, meals, and plant trees for free, and is committed to making the world a better place through action.