Apture enables publishers and bloggers to easily integrate various media items, such as text, video, and photos, into their articles through a dynamic layer above their pages. By embedding a single line of Javascript code and signing into their Apture account, publishers can highlight words or phrases to provide relevant content options. When readers click on the highlighted text, a small window opens with related items selected by the publisher, allowing them to view the content without leaving the original page. Apture provides a unique way for people to intuitively experience the web and is used by bloggers and publishers across multiple verticals for syndicating their content.