Playnomics helps app makers and marketers earn from everyone by behaviorally segmenting and scoring players to provide predictive insights and the ability to act on them in real-time. Equipped with Playnomics’ dynamic player segmentation engine and drag-and-drop campaign marketing tools, apps can tailor monetization and retention campaigns that protect VIPs, nurture new spenders, and monetize non-spenders. Playnomics was founded in 2009 to innovate the application of predictive data mining for games on a massive scale, and they are pioneering predictive marketing by applying predictive analytics and targeting platform to allow developers to effectively monetize all players.