With the overwhelming amount of products available, moms rely on trusted recommendations to make purchases. MomSays provides a platform that connects moms with similar interests and locations, allowing them to share product recommendations. Brands can market and sell to moms through these recommendations, making it easier for them to capture the attention of busy moms. The platform is free for moms to access and brands pay to market and sell to their desired audience. MomSays differentiates itself by marketing through storytelling written by moms and connecting brands through campaigns and events. The web platform is scalable and currently has a reach in six countries, with the potential to tap into a market worth $1 trillion worldwide. The company's go-to-market strategy is to build a community-driven marketplace for moms that leverages existing readers and allows vendors to manage their own inventory of products and target their desired audience by interest and location.