VIOLET GREY sells various beauty care products, including body treatment products, sun care products, cleansers, eye care products, toners, and makeup removers, through both an online e-commerce portal and an offline retail chain. The company was founded in 2012 and is headquartered in Los Angeles, California. VIOLET GREY is a venture-backed content and commerce beauty company that has a readership base in over 170 countries and is a luxury shopping destination that brings together the best in beauty.