The company's innovative platform, backed by investors behind successful companies such as Skype and Wix, automates daily bookkeeping and offers help with invoicing processes. With over 2,500 five-star ratings in the app store, Albert is the UK's highest rated finance app for freelancers and has been featured by Apple six times on the front of the app store. Freelancers can easily track their business finances and maintain a record of financial transactions with the mobile-based application. As a result, Albert has been recognised as UK startup of the year and is disrupting business finance management for freelancers.