The company's platform helps startups and small to medium-sized companies raise capital, set up employee share schemes, and manage their investors or equity, providing a simple and fast alternative to spreadsheets. With a mission to simplify the way startups and scaleups grow their business, the platform allows clients to manage equity, issue options globally, manage their capital raise, and more. The company has expanded from Australia to help startups in Singapore, US, UK, India, UAE, New Zealand, and is growing fast.