The company provides solutions for enterprise customers in professional sports, wellness, and military under the PUSH Pro brand, and for consumers under the PUSH Athlete brand. PUSH Pro offers coaches and trainers remote program delivery, data analysis, and scheduling solutions. PUSH Athlete combines an engaging connected fitness experience with traditional equipment by "making dumb equipment smart" through their velocity-based training (VBT) coaching platform. The platform empowers coaches to accurately prescribe training loads, drive athlete intent through live output feedback, and create dynamic reports, thereby helping coaches and athletes get the most out of their training every time they step into the gym. PUSH is now part of WHOOP, a personalized digital fitness and health coach.