The company offers a range of organic food packed full of vegetables without any added salt or sugar, whilst being naturally dairy and gluten-free. Their recipes include an easy veggie flower bouquet, vegetable bugs, brussels sprout, pea purée, french toast for infants, pea pasta, dipped strawberries, and baby flapjacks. Babease's products are sold through several retail chains and e-commerce markets, and all of the recipe ingredients are clearly displayed on the front and back of the pack. Their mission is to Nurture Future Foodies by introducing little ones to amazing tastes and textures at an early age, believing it's the best way to raise healthy, adventurous eaters. Babease launched in 2016 after discovering that baby food was bland and overly sweet, leading to issues with fussy eating in the UK. They want to show that baby food can be delicious and now make nutritionally balanced, veg-led food for babies available nationwide.