The company was founded in 2003, acquired by Viacom in 2008 for $102 million, and spun out of Viacom in 2010 by a private team of serial entrepreneurs and internet investors. Xfire has recently released a revamped website and new UI/UX on its desktop and in-game client, and launched a new competitive gaming service called Battleground into closed beta, which features 3 modes of competitive gaming supported by a full virtual eco-system of Xcoin (paid currency) and Battle Tokens (earned currency).