The company's gamification marketing platform utilizes technology to engage consumers on websites and tracks user activity in real-time, aggregating actionable data for enterprises to understand their customer behavior. Playbasis partners with large brands to incorporate gaming into their consumer engagement and marketing strategies, offering a software-as-a-service platform to enterprise clients such as banks, insurers, and telecom operators. They enable clients to embed custom-branded casual games and reward programs directly into their existing mobile applications and e-wallets. Playbasis is a privately-held technology company with offices in Bangkok, Thailand, and Singapore.