Our purpose is to transform the sustainability of the global homewares industry. We are committed to creating the most stylish and planet-friendly homewares, and driving collective change in the UK and beyond. Our five key principles are: 1. Recycling Waste We give waste a new life, reducing the need for virgin materials in everyday products. 2. Local production Our raw materials, packaging and finished products are all made locally. 3. Circular Design We make products that are reusable, repairable and recyclable at end of life. 4. Stylish Solutions We make products to be useful, durable and fit beautifully into your home. 5. Collaborative Power Only by working together, can we make a change in the way we make things and do business.