The company provides a digitalized, automated, and simplified purchasing and reordering process for sustainable packaging, helping track packaging consumption and suggesting potential improvements. Through their B2B marketplace, they aggregate and create transparency of all the great green packaging alternatives out there, increasing comparability and ensuring everyone finds what they are looking for. Circulate aims to speed up the world's transition towards sustainable consumption and a circular economy by connecting packaging producers and resellers with relevant buyers across markets, educating on sustainable and circular material consumption, and helping navigate between different options through their holistic sustainability index.