Zuvvu is a platform that enables businesses in various industries to create, manage, and analyze pay-per-click word-of-mouth campaigns on major social networks. Users on Zuvvu can earn rewards by spreading ad campaigns among their friends and followers. The platform also evaluates user activity and assigns a dynamic Zuvvu Score to measure their reach, amplification, and expertise. Additionally, Zuvvu includes a content layer of user-generated content to keep users engaged and measure their level of amplification.