The company's platform collects and measures customer feedback and feature requests, allowing software companies to make data-driven product decisions. Receptive's system captures prioritized demand centrally, eliminates stale feature data held across systems, gains insight into what is important to different customer segments and what matters to the company, and analyzes feature demand across the company's business. The platform offers segmentation capabilities, seamless communication, and automation to enable smooth workflows between teams and systems. Receptive was acquired by Pendo.io in 2019.