Moodyo is a social shopping network that facilitates connections between users, shops, brands, and trendsetters. Users can follow friends, shops, and trendsetters to receive trustworthy recommendations. Verified shops can utilize Moodyo Insights to target marketing efforts and convert users into customers by offering attractive discounts on items they love. The platform aims to reduce returns and increase sales efficiency by connecting user feedback with stores and trendsetters. Additionally, Moodyo operates a marketplace that enables users, bloggers, and brands to engage in conversations about products and monetize their offerings.