Loop Commerce provides a solution that addresses the frustrations of buying gifts online by removing obstacles such as uncertainty about the recipient's preferences. Their platform, GiftNow®, allows buyers to purchase products from retailers' online stores without needing to know specific details about the gift recipient. This enhances the ecommerce experience for both customers and retailers by driving additional business, reducing returns and exchanges, and increasing customer loyalty. Loop Commerce has established partnerships with influential platforms and retailers and has received coverage from prominent news organizations.