Caplena.com was founded by Maurice and Pascal, who realized the industry's gap when Link and Success Drivers inquired if the same technology could help them with open-ended survey coding. The company's platform annotates machine learning training data, categorizes short texts, evaluates employee and customer feedback, surveys codes as well as efficiently codes open-ended questions, enabling market research professionals to save costs as well as improve data handling, data consistency, and data versioning. Caplena has analyzed over 50 million responses since its inception in the Spring of 2018, with 120 new projects added each week. The company boasts customers such as Swisscom, eBay, DHL, Coop, and Joyn.