The Austin-based company provides a social media intelligence platform that enables sports and entertainment industries to redefine the inputs used to make investment decisions and asset value assessments. With nearly 100 brands, media, and sports organizations around the world using MVP as the standard for benchmarking sponsorship performance, the software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. MVPindex is committed to transparency and has shifted to a methodology that shows each input used to formulate value, providing comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential).