Iodine uses clinical data to create targeted and actionable tools that enable consumers to make better decisions about drugs. The company mines open government datasets from the FDA, CMS, and VA to address a massive need among internet users for accurate drug information. Market incumbents like WebMD and Drugs.com are designed to serve ad inventory and hide the information users seek. Iodine's data tools combine experience from more than 100,000 people with rigorous medical research, enabling people to find the best medicine and make better decisions around their health and healthcare options. Iodine's mission is to change medicine by helping people find what works best for them, and they achieve this through a combination of data, design, and humanity.