The company offers a range of services, including architecting, migrating, managing, and securing public, private, and hybrid cloud technologies, as well as providing cloud financial management and cost optimization services. They are an AWS Premier Consulting Partner and use proven methodologies to solve business challenges across Amazon Web Services and VMware Cloud on AWS. Effectual is backed by private equity firms Catalyst Investors and Lumerity Capital, and is a member of the Cloud Security Alliance and the PCI Security Standards Council.