The company's software allows public relations and marketing communications professionals to identify key influencers, distribute strategic content, and measure the impact of their campaigns through comprehensive metrics. TrendKite's AI technology delivers audience insights, targeted outreach, and impact analysis, enabling clients to upgrade their PR and Communications programs from analog to digital. The platform also offers customizable dashboards that can quickly filter through millions of pieces of data in seconds to help streamline workflow and inform marketing efforts across paid, shared and owned media.