The platform allows investors to diversify their investment property portfolio without taking on too much leverage and risk, by buying and selling fractional shares in properties. Smart Crowd's innovative approach enables investors to treat their investment properties more like stock portfolios, focusing on asset allocation rather than dealing with the hassles of researching and buying vacant properties that need to be leased and managed. The company's achievements include winning several innovation awards and being selected as one of the 12 Fintech start-ups in the DIFC Fintech Hive accelerator.