With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli is known for its cutting-edge technology and innovation. It is the exclusive tire supplier to the Formula 1 World Championship and has a strong presence in motorsport events. Pirelli's commitment to research and development, as well as its focus on the high-value tire market, has led to its reputation as a premium and reliable brand. The company has a portfolio of over 6,700 patents and is associated with luxury car manufacturers such as Audi, Mercedes, and BMW. In 2021, Pirelli had a turnover of about 5.3 billion euros and employed around 30,700 people.