The Toronto-based venture capital firm uses a micro-fund model to pool capital from its high-net-worth investor community into annual investment vehicles targeting a basket of Series A and Series B investments. Half of each PV Fund is allocated to new companies with proven business models that are resistant to macro-economics and need capital to meet current demand, while the remaining capital is re-invested into 4-5 successful businesses from prior funds. Plaza Ventures has a proven track record of backing successful entrepreneurs through multiple funding rounds and identifies as sector agnostic but has an affinity for enterprise SaaS, location-based services, IoT, Smart City, digital media, and marketplaces. The firm seeks to maximize value for both operators and investors by stimulating the Canadian innovation economy through investing in early-stage, growth-stage, and later-stage companies operating in business products, business services, information technology, SaaS, and mobile sectors across the United States and Canada.