They specialize in synchronous web-based focus groups and asynchronous bulletin boards, which are different methodologies for conducting text-based groups online. Additionally, InsideHeads administers mobile web surveys that collect both quantitative and qualitative data. With their extensive experience in moderating online discussions, they provide personal attention and support to research participants. They offer a range of services, from DIY online facility and free training to full-service project management, including recruiting, moderation, transcripts, and analysis. Their focus is on delivering actionable results quickly and efficiently, leveraging their expertise in using technology for research purposes.