The company's asynchronous ad serving technology allows premium publishers to guarantee zero-latency video ad delivery while optimizing ad revenue across multiple demand sources, all within a simple package that fits inside publishers’ existing ad stack. Founded in 2013, VIDCOIN's technology is used to display zero-latency video ads to mobile audiences for global brands in over 35 countries worldwide. Their proprietary pre-cached video technology facilitates the selling of mobile in-app inventory in real-time exchanges, making it easier for advertisers to access pre-cached video inventory.