Ideas & Capital, founded in 2013, is a well-known venture capital firm located in Mexico City. While its main office is in Mexico, the majority of its investments are made in the United States. The firm focuses on investing in early-stage startups in fields such as e-commerce and sports, typically targeting companies that are one year old or younger. Ideas & Capital has a preference for certain founders and has invested in successful startups like Next U, Dvdendo, and Crowdfunder. The firm typically participates in funding rounds with 1-2 other investors and has been supported by sponsors such as Vesuvius Ventures and Soldiers Field Angels. Ideas & Capital aims to go beyond providing capital by helping its portfolio companies with strategy, market expansion, and decision-making. The firm has a multisectoral approach and favors investments in technology, services, agribusiness, education, and health industries.