Buoy Labs is a smart home IoT company that offers a device which measures and categorizes household water usage, provides leak notifications, and allows remote water shutoff. The device attaches to the home water line and provides real-time and segmented water usage data. Buoy Labs aims to help users save money on utilities and costs associated with water damage. The company's product, Buoy, can reduce household water use by up to 10% without requiring behavior changes. It prevents catastrophic leak damage to homes and is changing the way consumers interact with their water.