The company provides a distribution network that connects retailers directly with manufacturers for food and FMCG products. Their network offers integrated backend systems, business intelligence, and retailer applications, enabling manufacturers to distribute products more efficiently and retailers to source a variety of products easily. They are building a tech-driven modern kirana chain called "1K Kirana Bazaar" to serve smaller towns, combining online and offline capabilities for retail customers and improving sourcing efficiencies. The company was founded in 2018 and is based in Haryana, India.