Based in Seattle and founded in 2017, Rep The Squad offers a sports jersey rental platform where fans can select and rent jerseys of their choice for any period during a regular league season. The company is backed by notable investors including Madrona Venture Group, Maveron, and Aspect Ventures, as well as champion athletes Doug Baldwin, Golden Tate, and Russell Okung. They have partnered with an investment fund associated with the owners and executives of the San Francisco 49ers. Richard Sherman, an All-Pro cornerback, serves as a brand ambassador.