VIA Outlets, founded in 2014, is a unique partnership of property, investment, and retail experts. They own and operate 11 premium fashion outlets in nine European countries, providing guests with beautifully local, premium shopping destinations. VIA Outlets follows a 3R elevation strategy of remerchandising, remodelling, and remarketing to create unexpected and unforgettable shopping experiences. With over 1,100 stores across 267,000 sq. m GLA, their outlets welcome over 32 million guests annually. In 2020, VIA Outlets became solely invested by APG, the largest Dutch pension fund asset manager. They offer leasing and investment, tourism, digital marketing, CRM, retail development, PR, and advertising services to enhance the performance of their outlets and cater to the growing consumer appetite for premium retail.