Hubble is a program that scouts, mentors, and finances innovative business ideas in areas such as Share Economy, Smart Cities Solution, IoT, Energy, Saas, Mobile App, Circular Economy, Health, and Bioinformatics. It offers support in improving business plans, building minimum viable products, collecting metrics, and preparing market entry strategies. The program takes place in Nana Bianca, a startup studio in Florence, providing physical space and a community of developers and entrepreneurs.