The company's platform uses artificial intelligence to analyze customer behavior on internet sites and make automatic recommendations, allowing e-commerce sites to personalize their customer experience in real-time. Early Birds collaborates with Attraqt to optimize e-commerce site performance for international brands, manufacturers, and retailers. Their XOP platform unites business, data, and technical teams to deliver individualized, connected micro-experiences that support discovery through to inspiration and purchase, exceeding shopper expectations while achieving commercial goals.