The company's scalable Big Data platform allows thousands of consumers to evaluate hundreds of candidate new products through gamification and crowdsourcing, with online games presented via social media, websites, emails, and mobile devices. First Insight's predictive analytic models filter and weight consumer input to ensure that retailers and brands are listening to the right consumers, providing powerful, scalable, and easy-to-integrate services that help inform all business decisions in one place. The platform offers insight into consumer demand and optimal entry price points for new products, empowering retailers with zero-party consumer data to make more profitable product, marketing, and pricing decisions, resulting in measurable gains and product development.