Based in New York, WHP Global is a brand management company that acquires global consumer brands with legacy character traits and strategically repositions them to high-growth distribution channels and global digital commerce platforms. By introducing new product categories that are relevant to today's consumer, WHP Global aims to unlock competitive advantages at scale and fuel growth for each distinctive brand in its portfolio. With $6.5 billion in global retail sales under their ownership and plans to acquire more brands in the future, WHP Global sees the volatile transformation of the retail environment as the perfect opportunity to invest and monetize valuable brands with business models that are optimal for the future of retail.