The company captures anonymized brand engagement data from online social networks to create a proprietary score called TrueAffinity, which measures the strength of the relationship between brands that consumers engage with. Founded in 2005 and based in Austin, TX, AffinityAnswers offers a market research platform that delivers social insights to help brands better leverage data and outperform their competitors. They provide data, solutions, and services to clients such as Warner Bros, Paramount, Carl’s Jr, and more, and have recently launched Affinity Data+, a boutique service for clients to fill their unique data gaps through 1st and 3rd party analysis and activation.