The app uses image recognition technology to scan printed text and images from physical coupons, allowing users to easily search and retrieve them on their smartphones. Users can also receive expiration-date notifications and in-store reminders, helping them to organize and redeem their coupons before they expire. SnipSnap was founded by Ted Mann, Kostas Nasis, and Kyle Martin, and is a provider of a mobile coupon application that scans, saves, and redeems printed coupons on mobile phones.