Founded in 2011 by Eugene Legkiy, Roman Nester, and Kirill Safonov, Segmento was acquired by Sberbank in 2015. The platform uses depersonalised data from Sberbank's 84 million clients to deliver real-time advertising across all devices. Segmento's solutions allow big businesses to interact with potential clients through any channel and improve sales. With a focus on effective display advertising, the company uses a combination of unique offline and online data, as well as artificial intelligence technology. As part of the Sberbank group of companies, Segmento is the first European advertising platform integrated with a bank, and its customers include leading brands such as Hyundai, Skoda, Emirates, and Pfizer.