The company's platform connects borrowers to investors and facilitates capital access for small businesses, enabling business owners to raise money to buy business assets and help investors to lend money for a profit. Liwwa conducts in-house reviews of a small business's creditability and enables them to pay a monthly fee to investors. Founded in 2013, Liwwa raised seed funding with DASH Ventures, al Etihad, and MENA Venture Investments, which it plans to use to hire several new team members, including an underwriting team and to support a new product offering. Liwwa lends to small businesses in Jordan and Egypt and owns and operates liwwa.com - a marketplace for SME loans where investors can purchase loan receivables.