The company offers a variety of well-known brands and exclusive clothing lines, with a focus on flattering baby figures. In addition to clothing, they also sell accessories such as belts, scarves, and hats. Gabani Store profits through the sale of their goods or through commission from traders. They use a flexible pricing structure that includes end-of-season sales, holidays, and promotional coupons. The company targets females, males, children, companies, and organizations, but also attracts younger women and men. Gabani Store was established in 2013 as an e-commerce trading company in Sudan and has since expanded to Canada with an online store and over 100 employees.