Founded in 2019 by Mary Costa, Jerry Hu, and Vladimir Vukicevic, Better & Better is a New York-based producer of natural personal care products. Their toothpaste is made with organic, chemical-free ingredients and packaged in a reusable dispenser, reducing the ecological impact on the planet. The company is committed to creating vegan, organic, and eco-friendly products that prioritize the health of both individuals and the environment. Better & Better is dedicated to rethinking the way humans do things and strives to make products that are good in every way possible. They are constantly working towards minimizing the ecological effects of their products and packaging while dreaming up new ways of doing things.