LunaJoy provides women with virtual mental health care services through licensed counselors and therapists, including psychiatry and mental health coaching via phone or video call. The platform offers personalized care plans, wellness tools, and 24/7 access to the care navigation team. LunaJoy focuses on women's mental health through all phases of life, from adolescence to aging, and is in-network with Cigna and Optum, seeking partnerships with providers and employers prioritizing women's mental care. The company was founded in 2020 by two psychiatrists who recognized the need for accessible mental care for women.