Allyus.org's non-partisan approach and protection of individual user data give them a strategic advantage over other social networks, which provide very low organic reach and minimal data on who is involved in the conversation. The platform intends to monetize by providing politicians the equivalent of thousands of dollars in ad spend for a single low monthly fee, building an in-house donation portal, and an ad revenue model. With over a dozen politicians signed up and another dozen expressing serious interest, Allyus is positioned to scale up rapidly for 2020.