Soon, formerly known as Reboque.me, offers a digital platform called Assistência-as-a-service that provides a 100% digital, fast, and transparent experience for companies, drivers, and service providers. They operate in both the B2C and B2B markets, offering on-demand roadside assistance services for drivers without insurance and 24/7 transportation and assistance services. With their technology-driven approach, Soon is able to provide a significantly faster response time, up to 50% less than the traditional model. They have gained recognition in the industry, being ranked among the top 10 startups with solutions for the automotive market in the 100 Open Startups ranking. Soon has also secured partnerships with notable investors such as Plug and Play Techcenter and Porto Seguro, as well as Empresas Randon, a global reference in road equipment and transportation.