Offbeat, a company based in Atlanta, Georgia, has successfully tapped into the social-first generation by leveraging their innovative media properties. With a network of over 1 billion followers on social media, Offbeat employs various strategies like meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage and creation. They cater specifically to lifestyle, entertainment, and culture brands such as Netflix, Universal Music Group, Warner Music, Twitch, TikTok, Hooters, McDonald's, Cheesecake Factory, and Diageo. Offbeat disrupted traditional media and social media marketing industries by providing brands with an organic way to reach younger generations who primarily engage with news feeds rather than traditional TV. They have also been at the forefront of the virtual influencer industry through initiatives like VirtualHumans.org, facilitating partnerships between virtual influencers and brands, and developing unique virtual beings for their own properties and global brands. With a deep understanding of the younger generation, Offbeat's founding team was among the first to amass millions of followers on various social media platforms, from Twitter to Instagram, Snapchat, and TikTok. Backed by notable investors like Mark Cuban and Atlanta Ventures, Offbeat invites you to visit their website and explore how they can help you connect with the digital generation.