Simpliday, a cloud-based calendar application founded in 2013 and headquartered in Malmö, Sweden, simplifies the daily planning process for business professionals by integrating their meetings, to-do's, and emails into a single platform. The app eliminates the need for switching between different apps and ensures that users never miss a meeting or reminder. Simpliday's unique approach to planning is based on what the day truly looks like, allowing users to control their schedule and stay on top of their tasks.