Rob Rhinehart

Robert Rhinehart is an engineer and entrepreneur from Atlanta, Georgia and is in charge of Soylent product development, research, and press. In 2012, he founded Y Combinator-backed wireless communications company, Level RF with Soylent COO, Matthew Cauble, working to develop low-cost wireless network base stations that could operate over unlicensed frequencies and provide internet access to more areas at a very low cost. While seeking to live a healthier lifestyle and lacking the means to well, Rhinehart invented Soylent by concentrating food down to its most basic elements, thereby creating a more nutritious, more efficient food alternative. He believes that by using technology to make food that is inexpensive to produce, possesses a longer shelf life, and is easier to transport and store, we can take greater strides towards combating world hunger and malnutrition. He studied electrical engineering and computer science at the Georgia Institute of Technology.