The company's platform enables businesses to place highly specific, data-driven, geotargeted advertising on the roofs of sharing economy cars, allowing all sizes of businesses to afford out-of-home advertising. The platform also provides real-time, customizable data on consumer behavior, empowering decision-making and helping out-of-home publishers compete with programmatic ad servers. Ads on Top, based in Princeton, New Jersey, was founded in 2015 with the goal of giving the power of out-of-home advertising back to small businesses.